Women are better than men collect money through crowdfunding

Studies in the School of Haas Business (Berkeley, CA) show that in today's world, a woman has to work hard to keep up with their male counterparts when it comes to career and income, but the crowdfunding area they succeed better, reports phys.org .

Andrea Gorbetey, associate professor in the School of Business Management Department of Haas and Laura Nelson from the Kellogg School of Management prepared a report «The Narrative Advantage: Gender and the Language of Crowdfunding », which describes that women get more attention of potential investors in the area of ​​crowdfunding
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Scientists claim that the differences in male and female language style may partly explain this phenomenon. They analyzed nearly 9,000 different fundraising campaigns kraudfandingovyh platforms.

"The empirical puzzle: in crowdfunding women successful men, and this is contrary to the results of research based on the statistics of fundraising is the Internet. We believe this is partly due to the language differences between men and women - the connection between linguistic choices at the micro level and macro-level results. Crowdfunding can reduce gender inequality in the future, if we reveal the features of the female style of communication, "the researchers told. Thus, Internet can weaken gender interactionism as in virtual reality with the physical identity is not dependent on sex.

Source: geektimes.ru/post/270932/