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Advertising in the press: key features
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advertising efficiency in media conditioned by exposure to a number of factors, namely, circulation, sales volume, qualitative characteristics of the audience, region distribution, periodicity, etc. The most attractive to advertisers ads placed in thematic publications which are tailored to the area designated narrowly targeted audience, such as business, computer scientists, breeders, builders, and for the population of a certain region or city.
Advantages of accommodation
Because of the obvious advantages of such a campaign, you can select:
Efficiency. In print media, the speed of the announcement is quite high. It will be the first day of release of the new edition of the newspaper / magazine. During the first day, you can already get out of potential customers; The ability to quickly adjust. For the next edition of the text of the ad can be changed; Mass. Leaves printed publication and circulation of significant falls in the hands of a huge number of potential customers. The local newspaper, for example, occupies a monopolistic position in the city passes through the hands of 65% of the adult population. On average, the publication can reach up to several million readers; Contact details. The placement of text, you can specify not only the address and telephone number of the company, but also to provide directions to the office or shop, while preserving the basic content of ads; Flexible coverage - press advertising gives the opportunity to work with a particular area. Place the ads in the newspaper / magazine is available and easily . Moreover, the same layout can be operated repeatedly; Cost-effective - such advertising is economically justified, is ideal for companies with a small budget allocated to this item of expenditure; Efficiency. When reading an advertisement in a newspaper or magazine, a person has a great time on, familiarity with the proposal and its comprehension, which is much better than running advertising on radio or TV; Variability - advertisement created taking into account any wishes of the customer, because which are available as full-color ads, as well as the usual black and white; A high level of trust in the printed information.
Every print edition has more and less visited places. You must place the text where as many potential customers will pay attention to it. Readability ads depends on what page and what section of the editorial board it is placed. Direct placement of the text depending on the productivity of its size there.
The most of the press, namely the optimal choice of context, day, date, accommodation, places on the strip, topical applications provide a total good and fast results. It is important to successfully choose the edition which will be published by advertisement in the press as much as possible to combine multiple formats.
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