Shield, whale and boat. Tailor Desings Company conducts rebranding "Ledovo"

Since the beginning of March, the Group of Companies "Ledovo" launched a full rebranding own trading portfolio marok.V first changed the logo and corporate identity. Three visual components ("shield", "whale tail" and "boat"), which form the basis of corporate image and incorporated into the company's logo reflects the basic characteristics of the main business "Ice". Combining cultural and historical symbols into a single unit to create a clear positioning of the company as a dynamic multinational player and an expert industry products with temperature-controlled storage, as well as talks about the stable reputation.

In addition to the change of the logo and corporate identity, the company in 2007, plans to completely change the structure of the portfolio of own brands by bringing to market innovative products under new brands and rebranding existing brands of the company.

Emphasis in the promotion of multinational companies on the market becomes an umbrella brand "Ice", which will be used on the packaging of the known users of brands, such as "Salmon", "Snezana», «Bon appetit». Also, under the brand name "Ice" is planned to produce new products.

Work on the re-branding of the company and the restructuring of the company's portfolio of brands conducted in November 2006 in collaboration with the American company «Tailor Designs».

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