Mac - overburdened, and PC - stylish? Japanese tradition forced Apple to change the images of the campaign "Get a Mac"

Campaign Apple «Get a Mac» has undergone some adjustments in its representation of Japanese consumers. For the Japanese tradition is unacceptable direct opposition of the near fellow depicting a PC, and a stylish guy, personifying Mac.
Overview: Get a Mac: the new advertising campaign Apple

Therefore, instead of opposing "personal" qualities of the characters in Japanese ads «Get a Mac» PC is depicted as a man wearing a business suit and a Mac in the form of a Man, dressed in loose clothing. Thus, PC associated with the work and the office, and Mac - with sports, entertainment and holidays. Advertising images are based on comic characters Rahmens.

Moreover, the hero, embodying the PC, in the first announcement of the series, even assigned a pseudonym «waaku», the Japanese equivalent of the word "work". Apple has shifted the US version of «Get a Mac» into Spanish, French and Italian, but for such large markets, such as Japan and the UK developed their own versions of the advertising series.

Some Japanese consumers believe that even in this form of advertising will not be able to win the hearts of the Japanese. But the other part adheres to the opposite opinion.

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Source: Dedal.kz.

via www.dedal.kz/