History incredible advertising Apple's quarter of a century

Public history of Apple, Steve Jobs founded, started in early 1984, when Jobs released the first Macintosh. The computer is not like Pc, had become a major alternative to the platform and began her. And such a revolution in the art could make only desperately bold, unconventional thinking people. And we find this evidence in their unique, crazy promotions, overseen by almost a quarter veka.Na Throughout its history, Apple «Think Different» «In the furnace PC! We are conveniently »







Almost simultaneously with these rollers Apple just blew the public his most famous, perhaps, roller «1984»

Ends Tagline movie & quot; On January 24 th, Apple Computer will introduce the Macintosh. And you'll see why 1984 will not be like «1984" - "January 24 Apple Computer will introduce Macintos. And you'll see why 1984 will not be the same as "1984».

Roller, developed by the agency TBWA \ Chiat \ Day, took Ridley Scott.







A curious fact: Almost all of us are convinced that the movie really was broadcast only once, but the creators of the spot it was necessary that he entered the rollers 1983. Why December 15 he was once shown a small audience television station in Twin Falls, Idaho.




After a year, presenting a software package Macintosh Office, Apple released another video, which was also protranslirovan once, during the Super Bowl. «Lemmings»







After the "Lemmings» Apple for a long time not aired the Super Bowl - 14 years have passed between the roller and the Hal 2000


In the mid 80s, Steve Jobs, creativity is the core and basis of the progress of the campaign, he left Apple and started ... cartoons - founded the now famous campaign Pixar and directed it for 20 years. Apparently, this explains the lull in advertising Apple.


In many, but not-so-masterpiece commercials are still firmly on the path "Macs is more convenient and easier than PC». For example, using video «Dinosaurs»





Or video «7 languages ​​



1991 in the company's history was marked by the release of the first Powerbook laptop computer and several advertising campaigns. The most striking of which can be called «What's On Your Powerbook?» - «What's in your Powerbook?». The commercials of the campaign involved both celebrities and ordinary people. They told how and why they use the computer, they are stored in it.

In the video, below, starred trader paste. The link to YouTube you can see all the videos, "glued together" in one clip.







Following came the campaign, in which the rollers of Apple and TBWA \ Chiat \ Day and told stories of people showing funny moments associated with the use Powerbook.





In 1993 there was another novelty from Apple - the PDA Newton, Grandpa iPhone. Launch of the product supported by a series of rollers «Who Is Newton?» , «What Is Newton?» , «Where Is Newton?»





And in 1995, Apple first "hit" in the company of Bill Gates, they have released two videos «Crowd Control»





In 1996, Jobs returned to the company - hurray! Just at that moment, when she was on the verge of crisis - without him there, as it turned out, nothing works.


And the era of Think Different
The minute spot monochrome images with these people accompanied by a powerful, emotional text: «Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can not do is ignore them. Because they change things. They push the human race forward. And while some see them as the crazy ones, We see genius. Because the people who are crazy enough to think they can change the world, Are the ones who do ».


"This is crazy. People outside of the crowd. Rebels. Sozdavateli problems. The round pegs in square holes. Those who see things differently. They can not stand the rules. And they have no respect for the status quo. We can quote them, disagree with them, glorify or vilify them. The only thing you can not do - ignore them. Because they change things. They push the human race forward. And while someone sees them crazy, we see genius. Because the people who are crazy enough to think they can change the world, the only ones who do it ».









This roller was made many variations and additions. Some participants were in general video "personal" 30-second spot. Just like Pablo Picasso.



And here was the option of strictly forbidden to broadcast in the United States and Japan.






In 2002, a truly great campaign Think Different campaign changed the Switch





Minimalism and technology rollers fond Apple in the late 90's, when launched Power Mac G3 iBook





Effective from 2006 campaign Apple «Get a Mac»





And, of course, impossible to ignore the campaign for the player iPod iPhone














via / creativity / 2007/07/25/19404 /