Italian supermarket chain Esselunga continues to develop its concept of "games of products in association" .Tvorcheskaya concept was the image of people, animals, buildings of the products that are sold in supermarkets.
Clovosochetaniya next to the illustrations convey both the meaning and with a bunch of individuals, objects, phenomena. Unfortunately there is no way to translate everything but the text presented as a hateful child playing in the association - "Carrot dancer?", "Canoe-pod?" "Rabbits Kiwi».