Let's play a "rescue and assistance" - at least for machines

70 years International Rescue Committee (International Rescue Committee, IRC) gives help and save lives in the most hot spots. And if someone does seem to play, then of course he can try to play it, while being safe, but is it would be good ...

The image of a slot machine, found art director and copywriter Daniel Prado Claudio Lima from New York DRAFTFCB ( Daniel Prado & Claudio Lima ) for the IRC, is extremely ambiguous. It is completely knocked out of the visual range of social advertising and makes you think. For some, indeed, it seems that the trip volunteers in hot spots - this is another kind of extreme lifestyle, a way to get an adrenaline rush, another risky game ... And for some time donation - also a kind of game, but in the nobility. But games are too violent, and sometimes you have to stop playing.




Afghanistan em>



Darfur (province of Sudan where a civil war has been simmering) em>

The IRC has been aiding and rescuing refugees form conflict areas for more than 70 years. Help at www.theirc.org em>




via dv-reclama.ru