Mizuno: endless jogging

If the advertisement sneakers emphasis on reliability, it is necessary to demonstrate that they can be used as long as possible and are able to withstand the highest loads.

But how to do this kind of advertising as simple and intuitive? You can shoot a video in which an athlete will run into them from Lisbon to Beijing, use the effect quickly scroll or show footage of the film, where he is the same sneakers consistently carried through the streets of Marseille, Prague and Ulan-Ude. However, any route is still finite.

But if the idea of ​​an infinite run is necessary to fit in print, forever passing motion picture fixed?

Mizuno (via BBDO Sao Paolo) have coped. The new advertising their sneakers Möbius ribbon curls road. Simple, clear and absolutely endless. The slogan "Run forever!» («Run Forever!»).









Source - e-generator

via www.e-generator.ru/news/?news_id=8663