I sneezed on you! This beskulturschina advertising flu. Bashny.Net

Brazilian Agency QG developed a guerrilla advertising campaign for chain store Droga Raia.

When changing seasons temperature fluctuations make people more vulnerable to the flu. This point should be used to warn the population, offering them to protect themselves with the help of Droga Raia.

The Ibirapuera Park sprays were installed in order to refresh visitors. On the sides of these structures have been posted here are promotional posters online shopping. Humor is clear to all - as soon as the spray started to work, the person on the poster began to sneeze. The slogan on the posters reads: "The flu in the air».



The campaign has created a high level of interest and attracted many people, showing them the need to protect against the flu. The Droga Raia stores selling various drugs against influenza have increased by 35%.







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