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DDB London to remember about Branson's new advertising campaign The Financial Times
Bashny.Net
London, April 25 - British business newspaper The Financial Times carries out large-scale advertising campaign in connection with the change of image, which should make the publication more modern and accessible.
According Brandrepublic.com, advertising campaign, developed by the agency DDB London, which is part of advertising and communications holding Omnicom Group, is dedicated to redesign and is centered on the slogan: «We live in Financial Times». (literally - "We live in times of financial") It prevailing three images reflecting the three key issues of the day - globalization, mergers and acquisitions, and the "revolutionaries of business».
On the cover of yesterday's edition of the newspaper was depicted "global urban landscape" which had to reflect the focus of the business world at one point.
Initially, the advertising campaign will go to London and the south-east of the UK, and will include outdoor advertising, advertising on cars, taxis and outdoor screens Transvisions, online advertising, point of sale, as well as an integrated direct marketing campaign. During the current year, the advertising campaign will be extended throughout the world.
The new design of the newspaper introduced in connection with the investigation, the results of which showed that for young managers and those who have not read the Financial Times, the newspaper seems unapproachable and "old-fashioned».
Updates are in the new design titles, increasing the number of color pages and lots of links to improve navigation on the number.
Significantly expanded the section "Company", while the pages devoted to business life and art moved into the last turn of the first book. Changes introduced in all departments of the newspaper. The new format contains a large number of links to online publication to bring it to new users. The updated design also relate to the Sunday edition of the newspaper, which will be renamed from the Weekend FT to FT Weekend, as well as the magazine FT Magazine.
Source: AdMarket.ru
via www.admarket.ru/news/2007/04/25/news_1213.html
According Brandrepublic.com, advertising campaign, developed by the agency DDB London, which is part of advertising and communications holding Omnicom Group, is dedicated to redesign and is centered on the slogan: «We live in Financial Times». (literally - "We live in times of financial") It prevailing three images reflecting the three key issues of the day - globalization, mergers and acquisitions, and the "revolutionaries of business».
On the cover of yesterday's edition of the newspaper was depicted "global urban landscape" which had to reflect the focus of the business world at one point.
Initially, the advertising campaign will go to London and the south-east of the UK, and will include outdoor advertising, advertising on cars, taxis and outdoor screens Transvisions, online advertising, point of sale, as well as an integrated direct marketing campaign. During the current year, the advertising campaign will be extended throughout the world.
The new design of the newspaper introduced in connection with the investigation, the results of which showed that for young managers and those who have not read the Financial Times, the newspaper seems unapproachable and "old-fashioned».
Updates are in the new design titles, increasing the number of color pages and lots of links to improve navigation on the number.
Significantly expanded the section "Company", while the pages devoted to business life and art moved into the last turn of the first book. Changes introduced in all departments of the newspaper. The new format contains a large number of links to online publication to bring it to new users. The updated design also relate to the Sunday edition of the newspaper, which will be renamed from the Weekend FT to FT Weekend, as well as the magazine FT Magazine.
Source: AdMarket.ru
via www.admarket.ru/news/2007/04/25/news_1213.html
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