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Advertise duration of 0.2 seconds in the US campaign Audi TT
This week launched a new advertising campaign in the US Audi. «Truth In Engineering» - «Truth in Engineering" is the first campaign developed by Venables Bell & Partners for the auto giant after the agency last December won a tender for the creative value of $ 70 million.
The campaign has opened two 15-second teaser spot for the Audi TT, which will be broadcast exclusively in prime time on national channels. Audi and Venables Bell & Partners plan to reach a large audience, is used for watching TV programming technology DVR, which allows the viewer to again voproizvesti video in slow motion.
Both spots promoting of TT with new transmission S-Tronic, which is much faster and more responsive than the V6, the transmission, which was put before the TT.
In the first video says Audi "0, 2 seconds - this is nothing," and then shows the cutting frame such duration. "Missed? Rewind ". With slow viewing audience sees these pictures: "It's faster than the fall of raindrops. Faster than roll snake. But it just as much as it takes you time. " So the concern shows the setting of the transfer when it is toggled.
In the second video frame before cutting the following question: "Do you have a moment?". "You need to create a moment of life, a moment out to change it. Some moments pass so quickly, and some are long. Like those who need to change gear when you go into a sharp turn. In any other machine ».
Spots in the fast and slow version available on tt-truth.com
These rollers - the first step in the repositioning Audi at the US market as a leading player in the segment of luxury cars, and is known enough yet to be achieved. Audi sales in the US in recent years unsatisfying management concern it expressed bewilderment at the apparent failure of such marks as compared to other countries. By the way, largely because of this, and a tender for the creative.
Scott Keogh, CMO, Audi of America: «We want to grow this brand and are going to demand from America, so she saw us differently. We know that we must lift ourselves in the "food chain" of the market. Buyers in this segment do not buy an unknown ».
Next week will be launched in the broadcast 30-second version will also print ads in the national press, including The Wall Street Journal and The New York Times.
This year, Venables Bell & Partners plans to Launch campaigns to A4, A6 and Q7 SUV.
Agency: Venables Bell & Partners - San Francisco
Creative Director: Greg Bell, Paul Venables
Copywriter: James Robinson
Art Director: Jonathan Byrne
Agency Producer: Craig Allen
Production Company: Outsider - Santa Monica
Director: Jörn Threlfall
Director of Photography: Ekkehart Pollock
Executive Producer: Jonathan Ker
Editorial Company: Rock Paper Scissors - Los Angeles
Editor: Adam Prtofsky
Mixer: Rick Markman
via www.tt-truth.com/
The campaign has opened two 15-second teaser spot for the Audi TT, which will be broadcast exclusively in prime time on national channels. Audi and Venables Bell & Partners plan to reach a large audience, is used for watching TV programming technology DVR, which allows the viewer to again voproizvesti video in slow motion.
Both spots promoting of TT with new transmission S-Tronic, which is much faster and more responsive than the V6, the transmission, which was put before the TT.
In the first video says Audi "0, 2 seconds - this is nothing," and then shows the cutting frame such duration. "Missed? Rewind ". With slow viewing audience sees these pictures: "It's faster than the fall of raindrops. Faster than roll snake. But it just as much as it takes you time. " So the concern shows the setting of the transfer when it is toggled.
In the second video frame before cutting the following question: "Do you have a moment?". "You need to create a moment of life, a moment out to change it. Some moments pass so quickly, and some are long. Like those who need to change gear when you go into a sharp turn. In any other machine ».
Spots in the fast and slow version available on tt-truth.com
These rollers - the first step in the repositioning Audi at the US market as a leading player in the segment of luxury cars, and is known enough yet to be achieved. Audi sales in the US in recent years unsatisfying management concern it expressed bewilderment at the apparent failure of such marks as compared to other countries. By the way, largely because of this, and a tender for the creative.
Scott Keogh, CMO, Audi of America: «We want to grow this brand and are going to demand from America, so she saw us differently. We know that we must lift ourselves in the "food chain" of the market. Buyers in this segment do not buy an unknown ».
Next week will be launched in the broadcast 30-second version will also print ads in the national press, including The Wall Street Journal and The New York Times.
This year, Venables Bell & Partners plans to Launch campaigns to A4, A6 and Q7 SUV.
Agency: Venables Bell & Partners - San Francisco
Creative Director: Greg Bell, Paul Venables
Copywriter: James Robinson
Art Director: Jonathan Byrne
Agency Producer: Craig Allen
Production Company: Outsider - Santa Monica
Director: Jörn Threlfall
Director of Photography: Ekkehart Pollock
Executive Producer: Jonathan Ker
Editorial Company: Rock Paper Scissors - Los Angeles
Editor: Adam Prtofsky
Mixer: Rick Markman
via www.tt-truth.com/
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