The agency BBDO has developed a series of print horror stories in which very clearly told about the dangers of cholesterol.
We all know that high cholesterol increases the risk of heart disease. Cereals Quaker, owned by PepsiCo, has always positioned itself as a breakfast with minimal cholesterol. At this time, a metaphor peaked - from too high cholesterol levels in people becomes so weak heart that dog barking, kick a soccer ball into a glass and a sweet joke son become fatal.
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