Raid completely crazy and began sending letters to cockroaches. Bashny.Net

Beautiful direct marketing campaign conducted agency FCB, Johannesburg brand Raid. The addressees of the letters become the insects themselves.

Direct marketing campaign pursued a fairly simple goal - to refresh the memory of the audience information about how effectively and quickly Raid kills insects. For this purpose, the agency sent out here are a small envelope, which was addressed to the majority of household insects - cockroaches, ants, mosquitoes and spiders. Inside the envelope was lying very important little notice of the extract insects from their own apartments.







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