Dancing to music that nobody hears, in viral advertising Motorola

As the Site, Motorola has launched a viral campaign on the Internet to wireless headphones Motorokr S9. Manufacturer of mobile phones should be its new advertising strategy to promote not only phones, how many additional options in them, and high-tech accessories to devices.


Fictional team kramperov calling itself «wirebreakers», removes DoItYourself-movie about how they suddenly "attack" on the people, causing them to "Crump-Battle" in silence, and how people react. People do not hear the music - it hears only dancing kramper as it sounds in his headphones Motorokr.

The campaign is planned for 3 months - a new video appears on the site wirebreakers.com and video services on a weekly basis. Today came the seventh movie - «Baseball», in which Diamond D, the protagonist of most movies, Buttle wins at baseball amateur.






The sixth movie - «Cheerleaders», which Wirebreakers «free» the girls from the support group by waving their pompoms eternal.






The fourth movie - «Driving Range», in which a solid golfer maintains the game and almost on a par with competing kramperom.






All other videos can be seen on the website wirebreakers.com



via www.wirebreakers.com/