The gadget, which went: the old pagers ads

One of the symbols of wealth in Russia in 1993-1997 - a pager. This device is capable of receiving short alphanumeric messages. Mobile phones and smartphones have replaced these gadgets with tiny screens. Under the cut - a bit of history and rare television advertising.





In the 1920s, the Detroit police used to alert mobile radio units. Manager of information transmitted, which listened to all the patrol cars. Later, the system started to use the US Army. In the process of the evolution of communication appeared miniature receivers.

Motorola in 1956 introduced a pager for clinic staff - Handie-Talkie. Now, instead of announcing over the loudspeaker name of the doctor, the patient's name and room, a message is sent to a portable device. The doctor brought a small device to his ear and listened to the message. Under a system consisting of pagers and database-driven operators to work a few hundred people.





Leonard Nimoy , star of TV series "Star Trek" in 1981 promoted by the pager company Edmonton Telephones.





Advertising Motorola in the 1980s. The pager will alert others that the woman, whom he met, in fact, not a girl.



Not all have pagers display - were "beepers", which only squeaked.



Advertisement British communications provider for businesses 1980s.



The first paging in the USSR appeared to 1960 - for the "first aid" and other government agencies. Then in 1979 the British company Multitone deployed networks to prepare for the 1980 Olympics in Moscow. Ordinary citizens, this type of connection was available only in 1993. In April 1996, the country served 200 thousand subscribers.

In the 1990s, pagers were a sign of wealth, then became commonplace, but by 2000 cell phones won by reducing the cost of services . Why pager, if you can call or send a text message?



In 1993 the Russian advertising wolf from "Well, wait!" Hare refers to a pager with a mobile phone message AMT when it turns in the mountains.



In advertising Intenational Paging Corporation talk about the ease of use of the pager at any moment you will send a message wife, relatives and even children.



Advertising Motorola pagers in 1995.



Due to the spread of pagers were things under the stylized device. Life Pager - is a pepper spray for self-defense in the form of a pager.



1995: son persuaded his father to buy him a pager Motorola Bravo FLX .



You can roller skate or play volleyball - pager always tell you where to call. Will only be found on the beach all the payphone.



Caesar clearly lacked a pager, according to Motorola.



People who were in the coffin, the connection does not hurt.



Slightly humorous advertising with erotic overtones.







In 2000, the pager is still there. In advertising SkyTel emphasis on the ability to send the opposite message.



In Russia, this time played the pager MTV.



In 1993, the revenues of market players paging was 2, 6 billion. Worldwide pagers used by 22 million people. По Projections venture fund MCI by 2003 the number of customers had increased to 65 million.

In Canada in 2013, continue to use pagers: 161,500 people paid for the paging services more than 18 million dollars. In March 2015 the largest provider of this type of communication in Canada Telus has ceased to provide the service. In the US, services spent 3 2 billion in 1999, after which the company's revenue for these services is rapidly dropped to 361 million in 2009.



Details of the paging service revenues from 1998 to 2009. Statista

In 1992, engineer Neil Papworth colleague congratulated on Christmas. It was the first sms-message. For a while, in parallel, and people used cell phones without the ability to send messages and pagers. The "Do not Be a Menace to South Central" shows how this process of dialogue.



Technology continues to live in the area for which it was originally invented: for silent alert employees of various services - doctors, firefighters, military. Those who watched TV series "House" and "The Clinic", should remember that all physicians are pager on his belt.



But there is some progress: Samsung, together with CellTrust 2014 started working on the replacement of pagers in hospitals to "smart Watch »Galaxy Gear and smartphones Galaxy. Use of these devices will solve several problems paging, including availability of the latest blind spots and complex regulatory requirements of patient data.



Source: geektimes.ru/post/251204/

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