Consequences of the third world in advertising Nokia 6110 Navigator

Nokia started the promotion of the phone with a new option - Nokia Navigator, a campaign for the first model with the new module GPS, developed by the agency Grey London.

Probably in the near future GPS-module Nokia Navigator phones will be equipped with all Series 60 and yet to experiment on a test segment: the European market, and 6110.




Because every little technical innovation brings us to the future, many times described in science fiction books and shown in the movie, and the movie made on the basis of these descriptions, but close to our time would be great to meet objectives producer. Creatives Grey London, guided by such considerations have created a movie that initially gives the impression of a film about what is happening on the ground after some catastrophe - empty fascinating urban landscapes and lonely man in a suit astronaut goes somewhere, guided by the phone. He arrives at the scene, and the viewer becomes clear that this is not the future, and these days, and the young man was going to the masquerade.








Concern Nokia continues mixed marketing strategy, without going into the technical innovations alone. One example - the video clip «Light Chasing», released in New Zealand almost simultaneously in English «Astronaut». It emphasizes only on the magnificent performance of the housing, which, in theory creatives, seeks light: it is from Nokia 6288 is reflected best. The spot is developed by agency Young & Pubicam NZ.





via adme.ru