Mother NY touts multicolored notebooks Dell, which imitate the habitat of your

The agency Mother NY, in May won a contract to a global creative services Dell, has launched a campaign to promote a revolutionary product for Dell - colored laptops.

Notebook, Laptop Inspiron 1420 eight bright colors - from rich espresso color to pink and yellow - appeared for sale in the United States two weeks ago, and this week Inspiron 1420 supports an extensive campaign includes outdoor, print ads and TV spot. In the campaign for the first time there is a new common slogan Dell «Yours Is Here» («Your - here"), which replaced the «Purely You» («Exceptionally you»).


Creative campaign is based on the harmony which must be the laptop environment and its owner. In the spot, the viewer sees a bright scene, sustained in the supremacy of one color: pink laptop - pink swimwear, slippers, details of the house and even the glasses; green notebook - green shirt, bushes, car and a huge snake ...




Experts Wall Street Journal believe that the change of direction in marketing will benefit Dell, which for too long has concentrated its efforts on direct sales laptop, with a focus on performance, whereas all other participants of this market is building strong brands. But while branding experts point out that Dell needs to do more than just highlight the funny-looking computers.

Zita Cassizzi, vice president of Dell's consumer marketing: «The brand evolves. Direct sales model will always be the foundation of the work Dell, but I think it's time to development in accordance with the general market trends. So it will be better for our customers ».

via adme.ru