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Tide: You are what you wear

Laundry detergent Tide (Procter & Gamble) shows how clothes daily activities lyudey.Takzhe recall that last June the 56th Cannes International Advertising Festival just three advertising design Procter & Gamble took prizes: Tide Coldwater, Tide Stain Remover, Glide Dental Floss.


Slogan: Because you're what you wear (Because you are what you wear).












Advertising Agency: Conill Saatchi & Saatchi, New York, USA
Creative Director: Maru Kopelowicz
Art Director: Matias Aubi
Copywriter: Ariel Dress
Photographer: Sergio Bellintende
Photo-production: Ave Photographic Studio, Buenos Aires



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