Favorite videos Eugene Beznoshchenko (RA "Ten)

Site again presents a selection of favorite movies Russian advertisers. Cherished spot this time shared Eugene Beznoshchenko, Strategic Planning Director of RA "Ten».

This history category "Favorite clips" was not yet: five works that are in the "Favorites" from our today's hero, are promoting the same brand and created by the same agency.

Eugene was a real fan of Honda and advertising network activities, Wieden + Kennedy.

1. Honda - Cog


The concept is simple. And in this simple power of video "Gear". From the first frame is not just contemplate the sequence of events, you're all in this video. Behind the wheel of Honda cars you - the driver is interesting to you every moment of the control car. So in this video - it does not matter how it ends, you are interested in details of the sequence of motion. They are adjusted to technical excellence akin to move the car. The creators of the video gracefully showing a domino effect, caught it, and love for what drivers Honda - when you're behind the wheel, it is interesting to be in it here and now.





2. Honda - Grrr


Technology steps forward and Honda released a new diesel engine. How to make believe in excellence "diesel engine"? It's very simple - you need to make fun hate old. If left in the video engineer who worked on the creation of "diesel", and with the help of tables and graphs showed that new engines and greener, and quieter, hardly anyone doubted it. As well as this, few would have paid attention. Animation style roller conveys all the same, but a fun and funny. Positive emotions take possession of you, and I want to get rid of the old chadyaschie "diesel". Breaking stereotypes is done by brightly colored pictures and fun music. Selection of Honda - it's emotion. This is the Power of Dreams.





3. Honda - Impossible Dream


Do not clip and minifilm shows the history of the automotive brand Honda. The storyline combined motorbikes, quad bikes, race cars, racing cars and boats. Separate credit goes to a music clip. Impossible Dream by Andy Williams with the development of increasing tension of the plot, winds and plunges headlong into a series of events. Hero video rushes to the sun, to dream that he is willing to submit our lives. This is - the essence of his existence. This is the power of Honda - is a dream that you submit.





4. Honda - Everyday


Involvement in the game - feature great movies. From the first second - you're in the game and all the attention. Roller strong that plunges headlong into the process. In the video you yourself make history. But the sequence of daily events was monotonous and tedious and meaningless, if it was for other consideration than the car Honda Civic. With commonplace you are ready to accept, if there is Honda.





5. Honda - It must be love


As a person chooses a car? He chooses his himself to become. Looking at it from all angles, he tries to find what is most dear to him in it, and eventually falls in love with him. It is noticed that the couple over time are similar to each other. So people intermarry with the car in the video It must be love, are complementary to each other. Magnificent in its simplicity of operation allows us to admire the concise, but at the same time, the vivid images of people and machines.





via / lyubimye_roliki /