Smirnoff laughs "green tea parties." Continued glamorous rap, received a runaway success in the Internet

Diageo produces sikvell its advertising clip, caused a stir last year. Roller for Smirnoff Raw Tea was a runaway success on the Internet. Just watched it on YouTube more than 3 million raz.Novaya campaign - another travesty. The creative concept - a rap battle between the East Coast and the West. Last year, the East Coast, represented by the young ladies and gentlemen of the sample of the old New England, decided to show the West how to rap and how to live beautifully. This year, California tanned macho from the group Boyz N The Hills responded to the attack "lecture" about his version of the "dolce vita". White guys are in the form of "black" gangsters hang out at the pool, topless girls embracing and drinking Smirnoff Green Tea.

The new clip is represented by a "green" life coast - Bikkin, muscular body, jackets over his naked body bling. Just then, something to "jiving" a year ago, right boys trousers and Timberland boots and girls in skirts-shirt with tennis rackets. However, one of the heroines of the movie last year over to the enemy, "She loves" Green Tea "," - commented on her appearance in the camp of the West Coast.

The spot appeared on YouTube last Thursday and has already collected over half a million views. The video was created to promote a new product in the line of Smirnoff Raw Tea - Green Tea Premium.





The presentation of the clip - it's warming up before the battle that truly unfold in September this year.

By the way, the first clip was awarded the Golden Lion in Cannes and marked Award for Advertising Excellence from the Association of Independent Commercial Producers.


via / tribune / 2006/10/09/10322 /