Message to the person who bought the gift in "Technosila"

February 22, 2008. In Moscow, launched an advertising campaign in support of the campaign "A Walk to decide whom to give" trade network "Technosila". The special offer gives customers the opportunity to congratulate c February 23 and March 8 more people. Creative for the new shares been developing Ukrainian creative bureau Sahar.Osnovnaya task of the campaign "A Walk to decide whom to give" - ​​to attract customers great offers, low prices and an individual approach. "Technosila" has decided to offer its customers assistance in the purchase of a larger number of gifts. During the campaign each customer, make a purchase, offered activate the bonus card on which bonuses are credited based on the amount of the purchase and thus to the card can get up to 40% of the cost of purchased goods. These bonuses buyer can immediately use to pay for your next purchase - for example one more gift.

The concept behind the creative for the new campaign "A Walk to decide whom to give", is very unconventional style. This is the message of a man who bought a gift at the store "Technosila" and refers to his video letter of congratulation to the one to whom he wants to give this gift. Creative Bureau «Sahar» An original idea to remove videos in format home-video. This idea would allow commercials "Technosila" stand out from the mass of video and advertising to attract additional attention to existing and potential customers to a new advertising campaign.

The campaign will include 4 video, print ads and radio ads. 2 The first TV commercial with the speaker called "Timothy" and "George", dated February 23, has already aired on February 16.

Sergei shoots, deputy director of the advertising network of shops "TECHNOSILA»:

Our task was to permit using non-standard creative advertising campaign the main task - to attract new customers a good deal. Since the action is tactical, its implementation in the home-video format and submission in a humorous-satirical context seemed to us very interesting.


blockquote> Timur Karimov and Anna Gavrilyuk, creative team Sahar:

We decided to beat a situation where people have the opportunity to give extraordinary gift to someone not from the "gold" list of friends and relatives, and quite unexpected characters. But Youtube has long penetrated into our brain and devours time ... So why would our heroes too, not decide on something a little more high-tech than sending letters of gifts "in the village of my grandfather." God be with you "Technosila»!


blockquote> Eugene Sud'enkov, Director of Customer Sahar:

The client immediately impressed us with an active lifestyle and a professional attitude and willingness to make creativity that would go beyond the usual. Everything had to happen very quickly, so the client is tuned to make quick decisions, which could not fail to please. The most valuable thing for us is that we have found a common language with "Technosila", to feel their style and needs, and the client feel about us. Thus, both sides will be able to draw conclusions and plan. I hope that future together.


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via adme.ru