The most powerful anti-depressant - it's Insurance

Thai agency Creative Juice \ G1 launched a new campaign for Bangkok Insurance, an insurance company, the famous "Cannes" series of rollers 2006 and 2007 .Trudno say whether the new commercials claim victory in Cannes 2008, but that they turned out great, definitely . Three clips - one for each of the insurance situation - told the audience that people insured in the BKI, do not care about any of that can happen to them. Let it be even a plane crashed into their home.

The slogan of the campaign «Worry Free» (~ «No worries, concerns") stylized advertising appeal product category FMCG («Sugar-free", "no cholesterol") that is intended to convey a sense of simplicity and usefulness of insurance in Bangkok Insurance.

The series, like all the previous videos Bangkok Insurance, took the most awards the advertising director of the last three years Thanonchai Sornsriwichai / Phenomena.









via / kreativnyj_obzor / 2007/11/19/21044 /