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The true face of the mobile operators
David Droga and his agency Droga5 continue begun in December of campaign «No Evil» mobile operator Net10.
The campaign, whose full name «No Bills. No Contracts. No Evil »(« No bills, no contracts, no evil ") is unambiguous in terms of ideas, but multi-layered, witty, and one might even say refined in terms ekzekyushena. The message is based on the vast majority of people close Insan "mobile operators - evil" and all in a campaign aimed at persuading people that there is no evil in the Net10.
The first phase, launched in December, representing the two sides of things. In the role of good were three real Americans who are doing good things: fighting disease, looking for a home for stray dogs. And as evil - the cartoon characters of the "League of Evil", struggling with their mobile operators.
The idea impressed both the audience and the professional community. The two parts of the same campaign won awards at the recent major advertising forums: cartoons about the League of Evil got gold and silver One Show on the Andy Awards, a two-minute stories about good people gold Andy.
Now turn viral video in which a terrible evil lives directly in the mobile phone and take it from there can be only one way - fry in the microwave.
The video contains only an indirect indication of the brand - the address of the website of the campaign.
Examples of previous campaigns clips (all clips): 63,964,991
via / paedia / search /? q = net10
The campaign, whose full name «No Bills. No Contracts. No Evil »(« No bills, no contracts, no evil ") is unambiguous in terms of ideas, but multi-layered, witty, and one might even say refined in terms ekzekyushena. The message is based on the vast majority of people close Insan "mobile operators - evil" and all in a campaign aimed at persuading people that there is no evil in the Net10.
The first phase, launched in December, representing the two sides of things. In the role of good were three real Americans who are doing good things: fighting disease, looking for a home for stray dogs. And as evil - the cartoon characters of the "League of Evil", struggling with their mobile operators.
The idea impressed both the audience and the professional community. The two parts of the same campaign won awards at the recent major advertising forums: cartoons about the League of Evil got gold and silver One Show on the Andy Awards, a two-minute stories about good people gold Andy.
Now turn viral video in which a terrible evil lives directly in the mobile phone and take it from there can be only one way - fry in the microwave.
The video contains only an indirect indication of the brand - the address of the website of the campaign.
Examples of previous campaigns clips (all clips): 63,964,991
via / paedia / search /? q = net10
