JWT London to grow from the grass Portrait Bashny.Net

Agency JWT London, HSBC serving television network, has invited British artists Heather Ackroyd and biologists Dan Harvey to ensure that they have created a "herbal photos" to support the HSBC partnership with Wimbledon, the major tennis tournaments on grass korte.Poseyav grass seeds with increased sensitivity to light on a special stand, Ackroyd and Harvey, known for his work in this manner, recreated photographically accurate monochrome images of three personalities, embodying the spirit of Wimbledon. Pictures grown themselves, but rather were "written" on the grass using a unique and very interesting technology. In a specially equipped dark room light on crop projected for 12 hours a day through a black and white negative on glass blanks. A week later, the grass has grown in accordance with the amount of light received.

This work established in Merton Park, where fans of tennis camp, intended to convey "the heart of Wimbledon" - grass and special feeling, which gives the competition participants and spectators.



The work is a portrait of three very important people for the tournament. This Tara Moore, athlete, serving in the campaign as a symbol of integrity and objectivity of the tournament as a chance for any athlete from the qualifying rounds to reach the final; Eddie Seaward, the man who was responsible for the turf courts last 15 years; Lizzie May, head coach of the Wimbledon Junior Tennis Initiative, associations, teaching tennis 78,000 children.












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