Now you will go to the roof. Nokia has already gone Bashny.Net

Nokia has launched an online campaign to promote its service Nokia Download. Campaign strange, intriguing and rather originalnaya.Sut it that the visitor promotional site openatownrisk.com («Open-on-your-risk") are invited to walk a few puzzles, and perform multiple tasks using the service functions, so that at the end of see "the weirdest music video in the world."

Nokia and unknown until the agency came up with a story that visitors were interested to get to that same clip, they are intriguing and luring, showing a box and inviting begin to unravel:

"Inside this box is one of the great secrets of our time. Clip of the great oddities. Hundreds of years ago, scientists, artists and members of the royal families joined together to create a video of the great oddities. More countries and more delightful than anything that has been done before. However, the clip will be too strange! People who watched him go mad, he was too strong a shock for the average person. And then this clip is locked in a mysterious box with four seals. "

As often happens, the user does not need to go through all of these puzzles, to see what is so strange about the video surprise. 70-second spot, almost fully justify the definition of a site is already available on a variety of video services, where the odds of the blogosphere.

Crazy imagination of creatives has neither a slogan nor pekshota or even a logo anywhere.



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