Lebedev Studio have come up with names for candies, literally

Confectionery Plant "Ozersk souvenir" produces many varieties of individually wrapped dried fruits and nuts in chocolate glazuri.Krome him engaged in this and other factories (pathetic imitators). In the shops customers do not seek differences between chocolates with the same name in a similar wrapper. To OZERSKIE sweets always recognizable face, faces and names for them were invented in the literal sense.

Objective: Make candy recognizable.









Where a person is, there is their own names. It is more convenient to store favorite brand and ask the seller

Ladies were not too offended. Invented names influenced the appearance and character. Apricots Petrovna - a simple woman and a cherry Strawberry N. V. - fashionista and a coquette.







The women's team wormed presentable foreigner Kumquat Karlovic

The company has citizens walnut origin.









Die Hard, three
For all kinds of candy wrappers created: milky yellow - for sweets in white glaze, brown for those in the dark. Varieties that are sold not only in bulk will be packaged in beautiful boxes and bags, the design of which is also created by designer Lebedev Studio.


In the course of the project it created a new font "Kendisvit", which made all the names and titles of chocolates.









The process of creation:







Creative Group:

Art director: Artemy Lebedev
Designers: Yevgeny Kazantsev, Anna Ponomareva, Paul Shchurok
Illustrator: Oleg Tishchenkov
Type designer Elena Novoselov
Packaging Designer: Svetlana Gvozdeva
Coder: Camila Dadulagova Arthur Reimer
Technology: Ignat Shametko
Copywriter and Editor: Tatiana Devaeva
Manager: Masha Zayakina

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