Pain - is an endless conveyor belt

Paris agency TBWA \ MAP continued to campaign for social organization Douleurs Sans Frontieres (Pain without Borders), launched in April this year, a series of prints .Soobscheniya Douleurs Sans Frontieres talking about the pain experienced by people in countries where there are armed conflicts, where hunger and poverty. Pain is not just physical, but certainly moral. Especially DSF emphasizes cyclical nature of the pain, the inability to break out of this circle of self, and that it is necessary to deal with it constantly.

TV ad in greater detail reveals the idea of ​​printing campaign. Pain - is an endless conveyor permanent psychological and physical suffering. The protagonist of the spot - a boy who despite all the horrors and continues to keep going, but again and again he finds himself in the same situation.



The purpose of the campaign - to make people think about the pain of others and helped them to go through it and get out. With the help of donations. Spectators are invited to visit the spot organization's website, make a donation and sign the petition.







Prints campaign:





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