Leo Burnett Moscow for Johnnie Walker: It's hard to be the first Bashny.Net

Leo Burnett Moscow and Arc WW Russia have developed a series of prints of whiskey Johnnie Walker Blue Label commissioned by Diageo.

In the line of whiskey Johnnie Walker Blue Label - one of the most expensive whiskey, focused on very wealthy people, top management and business elite. Consumers Blue Label - people are not just successful, but also, most importantly, achieved success on their own. They know how difficult it is to be on the top of the career ladder, the place of honor pedestal. This is more difficult - just stay there. This was the core of the knowledge and the basic idea for the campaign.






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