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"Vinyl head" now in advertising Retro FM
Lyme Vajkule surf masters, Valery Leontiev stood behind the turntables, Oleg Gazmanov jumped headfirst with bungee, Vladimir Kuzmin saddled racing bike, Gloria Gaynor fascinated internetom.Zvezdy popular music tried on unexpected images in the new image campaign Retro FM.
The station has united artists of golden hits and current youth enthusiasm in the concept of "Retro FM - always in fashion!". Stars Retro FM own example proves that RETRO - a trendy trend. Retro FM advertising campaign aimed at demonstrating the relevance of the brand, increase its awareness, as well as to expand the audience of the station.
Visual creative campaign was developed by experts of the European media group. The slogan of the campaign - "Retro FM - always in fashion" - was proposed by BBDO Moscow.
In Moscow, the advertising campaign began with the placement of billboards at the concert and will reach its peak when the image-models will also appear on billboards and detached supersite, on posters and sitiformatah, LCD-screens and road barriers in the center of Moscow, as well as in land
It is worth noting that the idea and execution of the campaign Retro FM is not new, in fact - is almost completely copy western previously submitted work.
For example, the Spanish network of music stores FNAC used a creative method "vinyl head" for the announcement of the sale of vinyl records in their stores.
However, the founder of and a starting point for creativity can be considered an art project Vinyl Sleeve Heads:
via # image1372405
The station has united artists of golden hits and current youth enthusiasm in the concept of "Retro FM - always in fashion!". Stars Retro FM own example proves that RETRO - a trendy trend. Retro FM advertising campaign aimed at demonstrating the relevance of the brand, increase its awareness, as well as to expand the audience of the station.
Visual creative campaign was developed by experts of the European media group. The slogan of the campaign - "Retro FM - always in fashion" - was proposed by BBDO Moscow.
In Moscow, the advertising campaign began with the placement of billboards at the concert and will reach its peak when the image-models will also appear on billboards and detached supersite, on posters and sitiformatah, LCD-screens and road barriers in the center of Moscow, as well as in land
It is worth noting that the idea and execution of the campaign Retro FM is not new, in fact - is almost completely copy western previously submitted work.
For example, the Spanish network of music stores FNAC used a creative method "vinyl head" for the announcement of the sale of vinyl records in their stores.
However, the founder of and a starting point for creativity can be considered an art project Vinyl Sleeve Heads:
via # image1372405
