A.R.M.I. has developed a new creative concept for the brand "Imunele" Bashny.Net

The concept has been proposed in the tender, the winning agency ARMI, on the promotion of the brand "Imunele" in 2009 godu.Osnovnaya task of the Agency, - to develop a new, unique and creative ideas for the brand "Imunele" designed to strengthen its position in the market functional dairy products .

To accomplish this, it was decided to go beyond the topic "Immunity" and talk more - about caring for health in general, because by strengthening the immune system, "Imunele" makes us healthy, and this - the main thing. Thus was born the concept of "Home - Health" and its bright, original incarnation through the personification of "health».

The character "Health", developed by the agency ARMI, makes the health of the abstract concept into something real. Now we can see firsthand how health affects our attitude towards it: if we take care of it, it is in great shape, but may become frustrated or even lost if we forget about it. Health status can also threaten a variety of external factors: rain, wind, stress, busy rhythm of the city, etc. But always comes to the aid of "Imunele" who cares about health every day, strengthening the immune system with a special set of lactobacilli.




The advertising campaign, which passes under the slogan "The main thing - great!", Is intended to remind buyers that health continues to be one of the main values ​​of our life, and the best way to take care of it - drinking "Imunele" daily.

March 21 national TV channels aired a promotional video "Forgotten Beauty", filmed in the new concept. The video shows how important it is to take care of their health, despite the crazy rhythm of modern life. Shooting video were in January and February 2009 with a minimal use of computer graphics.

The outlets will be placed POS-materials made in the framework of a new creative concept.

via adme.ru