T-shirts have long been a new media, means of solving many business problems, and their production - industry. h3> T-shirt - an instrument by which the world can demonstrate their system of values in life and mood. T-shirt - it's a means to show their social identity, whatever it was. Thus, the student from Pennsylvania judicially allowed to wear in school "political T-shirt" with the image of George Bush and the inscription International Terrorist.
T-shirt - a recognized advertising medium. US Agency for Brand Marketers has built in t-shirts LCD monitors. And dressed in their promoters, who touted film "I, Robot" at the entrance to the cinema: in the built-in display flashed fragments of the film.
For some companies advertising on the shirts - large article marketing budget. But, unfortunately, for the most part on a T-shirt stamped logo is more, they dress indifferent promoters stuck leaflets into the hands of visitors shopping centers.
In this review, we collected examples of the truly creative solutions in the "futbolochnoy" advertising. And besides, some interesting examples printovyh making T-shirts in the lead roles.
BBDO Cape Town developed a very nice T-shirts in support of re-branding the brand Marshall Music.
In 2008, Music Connection brand underwent rebranding and began to carry the name of Marshall Music. This is a promotional T-shirts were originally designed to better memorize new Naima market. But T-shirts started to use so popular that they are now sold in many shops in Cape Town.
Interesting action conducted Zoo Zoo Safari and DDB Brasil, people wearing T-shirts with prints of the lion's paw and torn claws of a tiger. Slogans on T-shirts read as «Zoo Safari. You've never been so close to a lion "and" You've never been so close to the tiger. " A little scary, but very intriguing advertising zoo in which no single cell.
BBDO NY has developed a T-shirt for an unusual promotional campaign FedEx. Wearing a T-shirt man turned into a parcel porter FedEx.
The international network of health centers PowerHouse Health Club decided to improve public health and increase his own popularity to issue advertisements on T-shirts. Everything seemed to be pretty ordinary - but the company was able to add to the banality of its flavor - T-shirts with the valve. Why T-shirt valve? Lower fat! This ingenious approach to advertising, definitely attract attention. And it is still more elegant than the habitual "Want to lose weight? ..».
The Indian agency Bates Enterprise has developed an original T-shirt for one of the brands of one of the brand Co * a Cola in India. In advance estimate for closure markings clothes - a reasonable solution if you are addicted to diet drinks.
The eye is not possible to withdraw from the Asian-shirt promo-girl. DDB Singapore put on here are hairy shirts
on the promoters and even sent out by mail to representatives of Central Asia. Apart from the fact that the T-shirt promotes hair growth agent Eu Yan Sang H4H, it is a wonderful fan, of course, if the tone of the hair is the same.
And it is advertising the station, which offers its students go on a "tour of the police».
Agency GJP Advertising + Design has come up to the famous Toronto personal trainer Rolland Semprie shirt, which assesses the quality of the exercise amount of sweat released an athlete for a certain period of time. Customers Roland gladly bought a shirt in the event of exercise without the beloved coach. And most Roland during a workout, this shirt helps to control the progress of their wards.
Brazilian Agency MatosGrey invented Clothing Leader futbolochny calendar, which became part of the fashion line of clothing store. Each month in the calendar comes a new T-shirt with the image of the original dates and days of the week.
A special absorbent technology used in the manufacture of T-shirts, the Brazilian agency Talent could transform human sweat in advertising medium. Soaked with sweat, T-shirt image appears medal on a ribbon with the words "Only the efforts bring victory».
Useful T-shirt from the Thai agency Creative Juice equipped with templates, which later, when the T-shirt to wear, you can make a variety of useful gizmos ranging from slippers and ending dog poponku. Thus the creators decided two problems at once: reworked the material used, and prompted a lot of options of extending the life of old T-shirts, which are usually, if not thrown away, they went only for economic rags.
The network of fast food Hooters of Switzerland replaced the familiar menus futbolochnoe. Each new incoming visitor at the table sits the charming waitress, on the chest and which was printed menu. Having carefully considered the list of dishes, a visitor made the order. Each visitor of the evening approached three girls «Starter Girl» the list of aperitifs, «Big Meal Girl» from the menu, main dishes and «Dessert Girl» the list of desserts.
Danish brewer HOLBAEK BREWERY released especially for beer lovers and owners of a beer belly t-shirts, fitted with supports under putylku beer. Knowing the habits of their customers, the manufacturer made sure that their clothes are always leaving a clean and dry.
Mothers Austrian conscripts were sent here are T-shirts with the inscription "My son was blown to pieces. Bloodied T-shirt - all I have left, "and the letter in which a public organization called Peace In Action prefer military service for alternative civilian service.
SSA Laicon, Colombia put on buxom kolumbiek partisan shirts Center of plastic surgery Clinica Marquez. Creators Agency SSA Laicon placed on t-shirts two words behind, on the flat (of course) the back - "Do", and on his chest - "After". According to the idea of advertisers, this reflects the transformation of some of the, shall we say, ladies malogrudyh after breast augmentation surgery in a clinic Marquez.
One of the most striking examples of the use of T-shirts to prints - the famous series of Perrier, made Vincent Dixon.
Conditioner for linen «Mon Bijou» makes things so soft that it is noticeable even portraits on t-shirts.
One of the most publicized maechnyh heroes - Che Guevara and graphically cartoon Uncle Sam - did not survive this relaxing comfort and just fell asleep. Cozy creative by DPZ, Sao Paulo.
Very, very hot sauce Goody creators Impact BBDO Saudi advertised using a well-known symbol of the group The Rolling Stones. The sauce that sloppy thrill dripped onto his shirt, literally spread a fire in the language of the famous logo.
Cazar DDB created for Ariel creativity on the theme of "low-fat" clothes
"In this T-shirt no fat" - tells us a new listing powder Ariel OxiAzul Max, who is struggling with spots of different origin, including stained by oil and grease.
"0% fat", "100% fatfree», «low fat" - a true symbol of the industry of food products targeted at supporters of a healthy diet. Slogan Ariel «Clothing fat-free" and depicted in prints "muscular" T-shirt designed to evoke including with a healthy lifestyle.
