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Bashny.Net
The chip is the new video for ivi.ru that it is removed without the use of special effects and one double. Agency viral marketing "Affect" launched for ivi.ru viral video, which shows the two worlds: the dull routine and otherwise, enchanting reality. Recall week ago, the network has a video about the Kid and Carlson.
Ilya Korneev, creative director of viral marketing "Affect»:
"Initially, we had two options for creating this video. The first - with the help of special effects, simple, modern, technically and cheaper: one actor shot on a green background, and everything else - the work of post-production professionals. The second option (where we stayed) was at times difficult. We have set ourselves the task to make this video with no special effects. And we got it!
We needed 2 twin who diligently rehearsed synchronicity of their actions a few days, 2 built next to the room in the same hall, the crowd directors between the rooms, and the director is able to deliver video shooting one take and inspire the team to work after the 15th unsuccessful.
The result was a living history with the right frame of mind, because the actors in both rooms were playing in real mode, just like on stage. ".
The video is built on the contrast of the two metaphors. Bad apartment symbolized all the inconveniences of the existing ways to view this video. Until today, we have in fact there were only two options: we must either wait for seeders to download and write in comments "subjects gazku!", Or to settle for low-quality video player and freezes in social networks. We have all this has long been accustomed to, but it's like a habit of living in a communal apartment with the old wallpaper and crazy grandmother, neighbor.
Quite by accident, as well as the best of what happens to us, the hero movie discovers that his life is very easy to be different, much steeper. All this represents a different, modern reality - a new space ivi.ru, where everything is simple, convenient and high quality.
Anna Znamenskaya, CEO «Digital Access» (ivi.ru):
"The campaign, devised by our creative agency DeLuxe:" Look ivi - Change for the better ", we have chosen this video script that created the agency" Affect ". I must say that "Affect brought us 5 scenarios, and we just broke my head what to choose, because all were quite downhole. Get an easy, fun and most importantly - reflects the benefits of the product: a ivi looking at the video on the Internet there is a new quality, a new reality. "
Customer: Digital Access
Head of PR & Marketing Communications Digital Access: Tatiana Golubovska
Coordination: Deluxe 361
Senior Manager Deluxe 361: Ignatova Maria
Manager Deluxe 361: Myslivchik Victoria
The idea, production, promotion: Viral Marketing Agency Affect Moscow
Creative Director: Ilya Korneev
Copywriter: Vladimir Kochurko
Team Leader Customer: Andrei Novikov
Head of promotion: Anna Sapegina
Senior Producer: Michael Lastavetski
Music: Vladimir Kochurko
Director: Sergei Sin
11 in stock! 63 Comments March 24, 2010 63 923 < 614 229
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Ilya Korneev, creative director of viral marketing "Affect»:
"Initially, we had two options for creating this video. The first - with the help of special effects, simple, modern, technically and cheaper: one actor shot on a green background, and everything else - the work of post-production professionals. The second option (where we stayed) was at times difficult. We have set ourselves the task to make this video with no special effects. And we got it!
We needed 2 twin who diligently rehearsed synchronicity of their actions a few days, 2 built next to the room in the same hall, the crowd directors between the rooms, and the director is able to deliver video shooting one take and inspire the team to work after the 15th unsuccessful.
The result was a living history with the right frame of mind, because the actors in both rooms were playing in real mode, just like on stage. ".
The video is built on the contrast of the two metaphors. Bad apartment symbolized all the inconveniences of the existing ways to view this video. Until today, we have in fact there were only two options: we must either wait for seeders to download and write in comments "subjects gazku!", Or to settle for low-quality video player and freezes in social networks. We have all this has long been accustomed to, but it's like a habit of living in a communal apartment with the old wallpaper and crazy grandmother, neighbor.
Quite by accident, as well as the best of what happens to us, the hero movie discovers that his life is very easy to be different, much steeper. All this represents a different, modern reality - a new space ivi.ru, where everything is simple, convenient and high quality.
Anna Znamenskaya, CEO «Digital Access» (ivi.ru):
"The campaign, devised by our creative agency DeLuxe:" Look ivi - Change for the better ", we have chosen this video script that created the agency" Affect ". I must say that "Affect brought us 5 scenarios, and we just broke my head what to choose, because all were quite downhole. Get an easy, fun and most importantly - reflects the benefits of the product: a ivi looking at the video on the Internet there is a new quality, a new reality. "
Customer: Digital Access
Head of PR & Marketing Communications Digital Access: Tatiana Golubovska
Coordination: Deluxe 361
Senior Manager Deluxe 361: Ignatova Maria
Manager Deluxe 361: Myslivchik Victoria
The idea, production, promotion: Viral Marketing Agency Affect Moscow
Creative Director: Ilya Korneev
Copywriter: Vladimir Kochurko
Team Leader Customer: Andrei Novikov
Head of promotion: Anna Sapegina
Senior Producer: Michael Lastavetski
Music: Vladimir Kochurko
Director: Sergei Sin
11 in stock! 63 Comments March 24, 2010 63 923 < 614 229
10 differences between women from men
824 937
12 intricacies of Russian
93728
20 postcards, tuning to a productive working week
680 008
The son gave his father a car, which he dreamed
258 405
20 cutest drawings from the artist's series "The Simpsons»
1,005,630
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