Look in the City light

Agency DDB New Zealand has developed for the channel Travel Channel unusual sitilayty.Dlya demonstrate the idea that the tourist channel enables its viewers to look at the world through the eyes of people in other countries, the original creators have come up with media advertising.
In shopping centers have been established Citilayts representing indigenous people from different countries and continents. The inscription below the image reads "Go around the other side to see the world through his eyes." On the reverse side sitiformata located two windows, looking into that, thanks to built-in stereoscopic glasses, you can see the stunning scenery and amazing worlds of other cultures.


Slogan: Bringing the world to you / gives you peace.



See also reviews in advertising on citylights bus stops, on the pillars, columns and advertising media, which we do not.

via / kreativnyj-obzor / reklamnye-nositeli-kotoryh-u-nas-net-71481 /