Creepy screaming infants as a means of combating air pollution

"Breathe again" Air pollution and constant year could kill up to 750 000 people in China. Breathing becomes difficult, not only on the streets of major cities, but also indoors.





To draw public attention to the growing problem, the company Xiao Zhu, sells air purifiers, conducted a tremendous campaign in which images were projected crying babies at the clouds of smoke coming out of factory chimneys. According to the publication Verge, a campaign called "Breathe Again", looks like the Chinese debut of David Lynch: huge weeping faces, dangling in the night sky.























via www.theverge.com/2015/6/12/8769933/chinese-air-pollution-projection-ad