Psychologists say that the advertising of goods for men is male aversion

Psychologists believe that advertising agencies are making a big mistake by trying to promote men's products, based on the female stereotypes about male attractiveness. Press with cubes on advertising men's underwear for men is disgusted, and not a desire to purchase these products.

On the subject of the negative impact of advertising on people spend a lot of research, but most of the objects in them are the women and children. However, it appears that men can experience from advertising even more negative emotions, which is no good effect on sales. Experts from the University of Illinois tried to figure out what feelings in men cause advertising images aimed at a male audience. Usually, for both women and men use the same image of a man: courageous, pumped up, stylish ...

It turns out that the characteristic of advertising is exaggerated masculinity of men turning away from an advertising poster, presenting them with skepticism and indifference. A desire to improve its image and equal male image in advertising and even surpass it occurs in men is extremely rare. At the sight of the ideal image of a man may feel inferior compared to that shown in the advertising image. Psychologists say that advertising does not meet the ideal of real representations of the stronger sex that would look like a man, therefore, they look at the advertising image, as something alien to their aspirations and views. Of course, women a masculine image, probably attracted, but definitely not men.

via factroom.ru