More than 90% of Russia's population does not believe TV advertising

believe the truth of her only 6%. Completely do not trust advertising messages about 61% Russian Public Opinion Research Center (VTsIOM). About a third of the population trust the advertising is only partly (31%).

38% said their indifference to advertising. Approximately 26% of the respondents it is annoying, have an aversion to advertising messages 16% of people, in addition, 7% reported fatigue them. Nevertheless, 12% of advertising is of interest, 4% - a sense of light-heartedness, and 3% - even admiration and joy. 1% of respondents feel the credibility of advertising messages and encouragement.

Interestingly, trust in advertising increases simultaneously with the welfare of Russians. The truthfulness of advertising 12% believe wealthy respondents, 74% of respondents expressed distrust of advertising, have low incomes.

While advertising in the media respondents prefer to switch to another channel (43%) do their business (32%). Only about 9% listening or watching advertising. Almost half of them (43%) trust the information received from advertising. 7% of respondents turn off the sound, and 2% of the respondents turn off the TV.

The poll was conducted by VCIOM from 13 to 14 October 2012. The survey interviewed 1,600 people in 138 settlements (46 regions, territories and republics of Russia).

via factroom.ru