Discover the full story Bashny.Net

The project "Discover the full story," creative agency Saatchi & Saatchi has developed an advertising campaign for the Shchusev State Museum. Eloquent slogan: "Read the full story" perfectly reflects the essence of the project. On posters major architectural monuments of Moscow are represented on the principle of the iceberg, "ground" part is only the visible tip of the main well - hidden in the bowels of the earth. The main goal of the campaign is to increase the number of visitors to Muscovites and guests of the city, in the Shchusev Museum of Architecture named, unique museum center, which represents the brightest monuments of national architecture, that belong to the cultural heritage of Russia.