Sexism in advertising: now and before

moral norms change over time, but if you think that now we have a very provocative advertising, then you have not seen the posters of the last century. Recently, the Russian online community of feminists has filed a complaint with the FAS advertising smartphone Highscreen. Women found that in the comics and viral videos, dedicated smartfonu- "macrobiotic» Highscreen Boost 2, infringed the rights of the weaker sex.

My wife goes to perform marital duties due to the fact that its smartphone superpowers - to work two weeks without recharging. This seemingly kindly joke angered women feminists. I wonder how they would have reacted to the advertising of 50-70 years of the last century. Then the jokes against women were much sharper than in the comic Highscreen. Thus, the advertising slogan about men's shoes sounds like "Keep it where it is supposed to be." A tie-in advertising in general are advised to show "that is the world of men."

Earlier in the advertising men's hair dye was allowed to portray women as trophy animals, and in advertising in general sweaters openly declared that "men better than women."

It is not forbidden to beat his wife because she "bought him a coffee is not the best ..."

... And pull hair, if a woman is "wrong" clothes.

Blows smoke in the face was considered very relevant masculine gesture to the woman.

As you can see, a lot has changed since then. Yes, a woman's body is still in use object to attract attention, but gradually even the advertisers appear conscience. It happens, and such advertising: Women's rights are not being violated here, but the image of Steve Jobs is clearly used without permission.

Source: mirfactov.com/