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Fresh food prices are growing faster than others, but the very notion of "fresh" is becoming more stretchable. Recently the British Daily Mail carried an experiment in four hypermarkets was purchased 12 samples of "fresh" fish. Examinations have shown that one-third of the samples had more than ten days, six - the limit of acceptable level (7-10 days) and only two were really fresh, that is no more than 2-3 days.
Thread the fish three weeks went well. Published data showing that the "freshness" of the majority of products on the shelf is a myth - just because of the time shipping and handling. Imports of agricultural countries with a more favorable climate displaces local food, and local produce can go to the shelves longer imported.



British experts say that the age of the "new" potatoes can be up to seven months, in general, the potatoes can be sold at the age of more than a year. In most countries (and in Russia, too) as such requirements for shelf life of fruits and vegetables is not simply banned trade in products with signs of rot. And thanks to the processing of potatoes, sprouting overwhelming, really long shelf life. However, "normal" is still considered to be a period of not more than two hundred days.



The existence of fresh sea gifts can only be proizvoditelyah5 countries. Even if the product is sold under the guise of fresh rather total1, its just thawed. So, to swim in the sea and he could ago1 year.



By Russian standards, the period of implementation of the usual eggs - 25 days diet - 7. However, in the British paper argues that a fresh egg can be considered only during the first 10 days, then it becomes more liquid and loses consumer properties. In fact, much of the egg falls on the shelf at the end of this period, or close to its end.



Age popular in the UK chilled meat from New Zealand is not less than two months - before it just will not make it. And this is not all: in New Zealand and Australia developed technologies to store chilled meat to 180 days. Even without going into technology, can be suspected that the frozen meat, perhaps the best alternative.
Russia seemingly can exhale - we import mainly frozen meat. Ohlazhdenka even from as far away as Brazil, of course, is there, but it accounts for such a small proportion that may deliver the meat is still by air. But in any case, the terms are not magic - a minimum of 2-3 days, that "fresh" product means a quick approximation to the category stale.
Nothing is guaranteed, and that the meat produced by local family farmers, will get you on the shelf fresh. In the UK, we estimated that the meat can get to and 3-4 weeks after slaughter. It is unlikely that Russian farmers and suppliers faster.



Due to such substances as methylcyclopropene, apples can be harvested while they are still not ripe, and store up to six months. But because the urgent delivery can be no steam (ie, steam and will not be). To estimate the approximate age of the apple in some cases, can be little understood in grades. For example, if you buy the "Granny Smith" in July, he accurately several months - this sort of winter.



In Britain bananas from Latin America get 11 days. In Russia, according to the different offers transport companies, delivery time only from Ecuador to St. Petersburg may be, and the same, and two and a half times more. Plus customs clearance and further logistics. No matter how beautiful and yellow look no bananas on the shelves, they live out their last days, if not exceeded all expiration dates.



Milk is delivered to a dairy farm, just passing some processing, clearing it from bacteria and regulates fat. Before it gets to the dairy, it may take several days. Total: even if the package is today's date, the milk for at least two days. Here we are from the UK is hardly any different.



And finally, fresh vegetables. Despite the diversity of their retention period is 7-14 days. If the UK gets lettuce from Spain only 4 days, imagine how much he would need to get to Russia.
Which we can conclude? Just not the one that humanity prozreet and returns, for example, to freeze - in this case the product is at least at the time of treatment was fresh. If the climate of the planet will not change suddenly or transport services do not fall in price, production psevdosvezhih products will evolve and grow into new technologies. We are still a lot of fruits and vegetables that are sold in the old season (eg, squash, apricots and cherries). There is much to develop.

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