About the color and taste of the chocolate cups

taste of hot chocolate can be more complete if you drink it from a cup of orange or cream-colored. That is the conclusion, scientists have come from the Polytechnic University of Valencia (Spain) and the University of Oxford (UK) as a result of the new study, conducted under the direction of Betina Piqueras-Fizman.

It has long been known that the perception of taste is influenced by many factors unrelated to the food itself. Past studies have shown that the color of the plates, the price of a bottle of wine and a verbal description of the proposed dishes may affect derived from them udovolstvie.

To find out how color cup affect the taste of hot chocolate, Piqueras-Fizman and her colleagues asked 57 participants to evaluate the taste samples of the same drink, poured into cups of different colors - white, cream, orange and red (in all the cups were white) .

Participants considered the most delicious drinks, bottled in orange and cream cup, although the difference in sweetness or flavor between the drinks did not notice.

Source: mixstuff.ru/archives/14583