In his film "Jonathan Ive. Designer with a capital "creators talk about the life of Apple's vice president of industrial design. His story is very exciting, because Quince career consisted not only of continuous success. In the early nineties he spent the years of senseless in his laboratory, developing prototypes that did not cause interest at the then leadership of Apple. And only after the return of Steve Jobs to the company in 1997, all radically changed: John was appointed to a senior position and within a few years became the most influential industrial designer in the world, setting trends for the entire industry.