Playing the billboard from McDonalds Bashny.Net

The Swedish agency DDB Stockholm has developed an interactive billboard for the most common network of fast foods in the world - McDonalds.



The idea was a success. Given the fact that almost everyone today owns a mobile phone and it has a camera, it would be nice to attract attention that way means "response" advertising. The main task of playing - a leaping catch at the camera image on the billboard company's products McDonald's. Then go to the nearest restaurant and get free what was imaged.