For the first time in the history of guerrilla marketing, there was an extraordinary event - Event conduct on board the aircraft of a competitor.
Customer to provide the airline «Germanwings» from Germany. A performer - agency «Lukas Lindemann Rosinski». The main idea of the event - to focus on the passengers to choose their paid service in the cabin. It was a kind of protest against this service, because not every family is able to use it. People sitting in different parts of the cabin communicate with each other cards with a message of. Quite original and funny video.