Most Soviet advertising in the world Bashny.Net

One blogger shared with a very interesting story about the advertisement, which was in the USSR.




"Advertising - a means of duping buyers and imposed on them often useless goods of dubious quality." TSB



After decades of our old advertising can kindly be touched, but it is undeniable that its samples, which had been worked famous artists and writers, can be attributed to works of art. And if anyone thinks that advertising in the USSR was not, it just did not go deep enough in its long and interesting history. As it was not? So here it is!



A study of trends in the development of modern advertising does not pass without consequences. Takes an interest in history, roots. Concerned with the question: what happened in our country? Whether advertising in the Soviet Union?



Definitions

Firstly, I want to remember, as determined by advertising in one of the main sources of knowledge and information at the time - in the Great Soviet Encyclopedia. "Advertising - a means of duping buyers and imposed on them often useless goods of dubious quality».



Otherwise defines advertising leading political figures of the USSR, Anastas Mikoyan: "The task of the Soviet advertising is to give people accurate information about products that are on sale, to help them formulate new requirements to instill new tastes and demands, promote sales of new types of goods and explain ways their use to the consumer ».



Sam's father thought advertising - D. Ogilvie says in his book that could not define it better. That is the understanding that such advertising would have chosen, and fairly accurate. The mass of the advertising promoted as the root of evil along with other ideas of capitalism. Or not?



Posters



Not finding the exact answer in the definitions, we turn to the most promotional products Soviet times. After studying more than one hundred samples of printed re