Advertising and startups

- In general - said Morkovin - it happens like this. Startup attracts "seed" grandmother. These grandmother removed office, bought five "makbukov" and eight "iPhones". When the money runs out, it appears that the "iPhone" broken "MacBook"'ve stole and monetization must be already showing. Then rises' round A »- 10 times more than the first one. It rented rack in a data center in California, bought the design Lebedev Studio and buy 10 "Samsung Galaxy es-4." When the "Samsung» ...

- I realized - interrupted Tatar. - And in the end?

- Two variants. If the venture capital fund, which believed in a startup, gangster, the Founder at some point kill. And if there's founder-connection, the startup sell state-owned company.

- Yeah, - said thoughtfully Tatar. - But I do not understand what all this has to advertising.

- Here begins the most important thing. When about half of the "iPhone" or "Galaxy" still work, and death seems distant and abstract, in the mind of a man who is brewed, is a kind of chemical reaction. And here he comes to us to buy traffic.