All the "salt" of the idea to use people climbing the stairs to the shopping center. When viewed from the side it seems that the car is flying straight at them.
The slogan of the campaign developed by the agency TM Advertising: Life rushes quickly. Auto Nationwide (Life comes at you fast. Nationwide Auto Insurance).
We note that recently the company demonstrated another example of outstanding outdoor advertising.
In the city of Columbus Ohio (USA) took to the marketing campaign of the insurer with the manufacturer of paints COOPS 'Paints.
Work is interesting as a beautiful and fresh idea, so that the insurance company has agreed with the paint manufacturer. The first two posters - advertising ink, and the third poster - advertising insurance company.