6 marketing gimmicks on the labels of the shampoo

Fifty eight million three hundred twenty five thousand four hundred sixty eight

Many shampoos claim to be healing elixirs. Manufacturers love to talk about their magical properties (even against the laws of logic and chemistry). But miracles can be completed at the time of purchase: the stated components either do not benefit or do not exist. There are also cases of blatant marketing manipulations.

Site went on an excursion to the stores and compare the labels with the specified composition. Some components have fun.

Extract of cashmere

Cashmere sweater it is possible to prepare a tincture? Basic knowledge in chemistry don't give in believe. Study the composition and see lanolin — the wax is obtained by boiling down sheep wool. As a moisturizer it is effective, but the word "lanolin" is not captivating the user. Marketers decided to replace it with "cashmere extract".

Sea minerals

Among the components, we found only maris sal is sea salt. Cheating no, but it sounds very promising.


We are talking about vitamin B7. It is, of course, the necessary body, but its deficiency is rare. To suffer from a lack of vitamin B7, you need to try. For example, to sabotage the work of the intestine, taking antibiotics, to replenish the ranks of alcoholics or depressed.

A healthy person shampoo with Biotin will help about the same as a tree — a glass of water during rain. Moreover, the tool briefly in contact with the scalp, so vitamin B7 loses the chance to heal hair.

Mineral oil

The word "mineral" in many countries is associated with something useful, although primarily it indicates an inorganic origin of the component. Mineral oil to your shampoo extracted from the ground. Rather, made from oil. But this album is the buyer better not to tell. "Contains petroleum products" is not a good idea for labels, right?

Liquid microcrystals

"High-tech" shampoo? Hardly. Looking for liquid crystals among the ingredients. Maybe the manufacturer had in mind quartz? But its transition to the liquid state difficult to explain. Properties, you know, not the same.

Give the shampoo another chance. The composition has a sodium chloride — salt, so to speak. The same crystals but in water completely dissociate into ions. Shampoo voltage, the melting point of sodium chloride high (+800,8 °C)... in Short, table salt in the form of liquid crystals on the hair do not!

It only remains to exclaim, "Oh, everything!"and to accept the inscription as a creative impulse marketers.

Microparticles diamonds

The label says that they give the hair Shine. Hmm... Read the ingredients: it does have diamonds, only in the form of dust. The manufacturer rushed to call it dust, because dust is unconvincing. Now the question is: how diamond powder can Shine?

Has anyone seen the diamond in its original state (at least in the picture)? It is unsightly mineral. In shiny stone it will make the cut. Diamond dust — a byproduct that is used as the abrasive.

Among the components of the shampoo flickers mica — mica. Its shimmer particles. Technically, the manufacturer's promise fulfilled, but what does diamond?

Conclusion most of the shampoos only wash. If the hair looks quite dull, you can give them the gloss, but the effect will last until the next trip in the shower. First of all, choose a shampoo with a gentle cleansing base. Eliminate aggressive surfactants. For example, sodium lauryl sulfate (sodium lauryl sulphate), ammonium lauryl sulfate (ammonium lauryl sulfate), ammonium laureth sulfate (ammonium Laureth sulfate).

Want to have beautiful hair? Act strategically: avoid stress and replenish the body with vitamins.

Photos on the preview depositphotos

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