The idea for the business: hairdresser Bashny.Net

Every mother in our country has grown to such a level of European consciousness to treat your child like an expensive toy to cut it regularly in the salon, like a poodle or a Pekinese. In addition, the traditional decoration of a little girl in our country were and still are long, neatly braided tresses. For boys, we prefer to cut just what can handle any aunt with a pair of scissors, including her own grandmother.

All researchers of the market of hairdressing services for children unanimously moan – was formed in Russia even the middle class. You know, maybe it is in some sense best. In the aesthetic sense.





However, life shows that the middle class (with its ideas about beauty) still appears, and it appears mainly in the so-called shopping mega-complexes. Where we are going to open your business.

Makes sense to be placed so that it was near the services shop (it is necessary to immortalize such beauty) and a café with a children's menu. Then the Barber will go if only out of curiosity.

Abroad "just for kids" everywhere — only in the U.S., sold more than a dozen franchises in similar salons. Here also need to actively create the fashion, the demand, changing the mentality of the parents. So work with solo entertainers, organizing parties, fashion shows, contests and prizes.

Problems of arrangement of the Businessmen say that the rent in shopping malls is simply horribly expensive, but it is sometimes the only place where you can wait for a visitor.

Still difficulty. Everything that brings a fabulous income ordinary hair salon, such as highlighting, coloring, etc. – in a children's salon just can't be. Children – not my aunt, thankfully. And in addition to all that, it's hard to buy baby equipment, many things have to be custom-made. But from pluses it is possible to note here a caveat – you don't have to buy his medical license and expensive cosmetic equipment for manipulation of aunts. So, though there will save.

Mandatory when opening a children's salon concerns only one thing: to have child seats. Hairdressing equipment Olymp will help you to solve this and other issues.

But that is not controlled by anyone, but more significantly. The psychology of a child should be considered not only in interior but also in staff recruitment. In our country children don't teach master, so You have to retrain generalists. Try to recruit those who can find common language with young children.

For reference:





Children's hairdresser in detail

• The volume of investments: from 70 (in the regions), 250 (capital) of thousands of dollars.
  
  
• Form of ownership: it does not matter.
  
  
• Payback period: one and a half to two years.
  
  
• Documents: resolution Recognizor, SES.
  
  
• Audience: the first haircut, usually a year and a half. Preschoolers account for about 60%, 35% of students about 5% — from two months to eighteen months.
  
  
• Services: haircuts, styling festive, nail art, face art, makeup, training.
  
  
• Profits: profitability is 20-30%. The turnover is about 4-5 thousand dollars at a flow of 200-300 children a month and the price of a haircut is not less than $ 10.
  
  
• Means of promotion: signs, promotions on areas, affiliate programs with entertainment.
  
  
• Requirements: according to SNiP, not less than 80 square meters.
  
  
• Staff: six masters part-time admin worker.
  
  

Source: the Business journal

 The most promising participants of the market name three areas 1) sports styling – ballroom dance, figure skating, etc.;

2) children's beauty teenage acne;

3) kids nail design rhinestones, sequins on the nails.





 

Your potential client is a child going to a dance Studio and frequently performs, as well as seasonal children's gardens.

In the end, be on our street festival, so take your niche in the business now, when it is empty.

 

Author: Helen Nazarenko

Source: www.openbusiness.ru/html/det_par.htm