Buyers of electric vehicles wealthier buyers hybrids

In honor of Earth Day consulting company Experian Automotive has published the results of comparative analysis of sales of electric and hybrid vehicles in the U.S. market in 2013. In the study, the hybrids, the company considered any cars with several alternative types of power. The analysis results show that all-electric and hybrid cars is "your customer".

So 45% of hybrid car buyers were age 56 and older, while among fans of electric cars, representatives of this age group was only 26%. Most buyers of electric cars (55%) is somewhat younger, their ages from 36 to 55 years.

In addition, buyers of electric vehicles wealthier and have a higher credit rating. Almost 21% of them has family annual income of $175 000 or above, while among the hybrids acquiring a similar income can boast of only 12%. The credit rating of the average buyer of an electric car made 749 741 against the supporters of hybrid cars.



"At first glance you might think that consumers who buy hybrid or electric car will be almost identical, both [groups] are environmentally conscious, are of similar age and high income, says senior Director Experian Automotive Melinda Zabritski (Melinda Zabritski). At that time, how much of this statement rings true, our research shows that between [the groups] there are slight differences. One possible reason for discrepancies could be the growing popularity available in the market luxury electric models the highest class."

The analysis experts Experian Automotive studied how a change in the share of the studied category in the total number of alternative vehicles. As before, among the exploited of green cars in 2013, hybrids make up the vast majority, about 98%. But the number of electric vehicles has grown much faster than hybrids. At the time, as electric vehicles on the roads was 245% more than a year ago, the number of hybrid vehicles increased by 19%.

In the top five most popular hybrid models in operation in 2013 was the Toyota Prius, Toyota Camry, Honda Civic, Toyota Highlander and Ford Fusion. In the category of electric vehicles are leading the Nissan Leaf, Tesla Model S, Ford Focus, FIAT 500e and Mitsubishi I-MiEV.

The average price of new hybrid vehicles purchased on credit in 2013 was $26 835, or $2,000 less than the price of electric vehicles. The duration of crediting of hybrids was 62 months, compared to 58 when buying a fully electric car. In the result the monthly payments when buying hybrids ($467) was $82 less than purchasing electric vehicles ($549).



Source: facepla.net