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Killer news: how social networks are depriving us of the serious information
Climate change lead to more frequent floods and droughts, and the fact that the consumption of news increasingly moving to social networks, provoke instability, unpleasant incidents and generally not very good for democracy — proves-editor of Monday Note frédéric of fillo.
He writes that the evolution of media consumption can be summed up with the following graph.
Green line — that was 10 years ago when the main means of transmitting urgent news was on the TV. Newspapers and magazines to dig deeper, giving a more informed picture. The media could spend tens of thousands of dollars on serious investigative journalism.
The red line is now: the news cycle is much faster, denser, and amplitude of it is much more. Simply put, we have become not only faster to consume news, but also much harder on them emotionally react much faster switch to something else. And those publications that have previously had time to study the situation better, now have to compete with those who just make a quick post, focusing on readers ' clicks. In the end, they are rapidly losing their competitive advantage — quality and depth.
During the ten years of the editorial Board of the American media has reduced the States on average 40% (and these people went to produce commercial content).
Another fundamental topic that raises of fillo — the dominance of video on the Internet. Facebook, YouTube, Internet service providers report that the video is responsible for the bulk of Internet traffic, and the statistics of rapid growth. But if you look, the same Facebook updates stats and automatically start the video, and in many cases, this video stolen by users from somewhere else, that is, the same videos just scroll on different platforms.
And all the predictions about what text information dies while not justified: according to a recent study by Reuters Institute, 78% of consumers online content read only or mostly read, only 5% more watch than read. 41% say the text is faster, and another 19% say that the video usually adds nothing to the text.
As a consequence, the growth of video will stimulate the growth of social networks, and video will focus on short, around 30 seconds. So, forecasts of fillo, the more serious media will lose even more advertising revenue.
Today 85% of the volume of digital advertising in the American market already accounts for Facebook and Google, and the end is not yet. And if you calculate the market capitalization/cost of media per user, Google will be $465 per user, and the New York Times is only $26.
Also interesting: Social networks as a tool for studying the psychological portrait of the consumer
Women at a time spend on the Internet more than men
In General, Newspapers like the New York Times and Guardian will become a niche publication for the educated and the wealthy, and the majority of readers will receive information in machine-gun mode from social networks. It will be superficial, sensational, emotionally overwhelmed by the content, the continuous flooding Yes hurricanes.published
P. S. And remember, only by changing their consumption — together we change the world! ©
Source: ideanomics.ru/articles/7321
He writes that the evolution of media consumption can be summed up with the following graph.
Green line — that was 10 years ago when the main means of transmitting urgent news was on the TV. Newspapers and magazines to dig deeper, giving a more informed picture. The media could spend tens of thousands of dollars on serious investigative journalism.
The red line is now: the news cycle is much faster, denser, and amplitude of it is much more. Simply put, we have become not only faster to consume news, but also much harder on them emotionally react much faster switch to something else. And those publications that have previously had time to study the situation better, now have to compete with those who just make a quick post, focusing on readers ' clicks. In the end, they are rapidly losing their competitive advantage — quality and depth.
During the ten years of the editorial Board of the American media has reduced the States on average 40% (and these people went to produce commercial content).
Another fundamental topic that raises of fillo — the dominance of video on the Internet. Facebook, YouTube, Internet service providers report that the video is responsible for the bulk of Internet traffic, and the statistics of rapid growth. But if you look, the same Facebook updates stats and automatically start the video, and in many cases, this video stolen by users from somewhere else, that is, the same videos just scroll on different platforms.
And all the predictions about what text information dies while not justified: according to a recent study by Reuters Institute, 78% of consumers online content read only or mostly read, only 5% more watch than read. 41% say the text is faster, and another 19% say that the video usually adds nothing to the text.
As a consequence, the growth of video will stimulate the growth of social networks, and video will focus on short, around 30 seconds. So, forecasts of fillo, the more serious media will lose even more advertising revenue.
Today 85% of the volume of digital advertising in the American market already accounts for Facebook and Google, and the end is not yet. And if you calculate the market capitalization/cost of media per user, Google will be $465 per user, and the New York Times is only $26.
Also interesting: Social networks as a tool for studying the psychological portrait of the consumer
Women at a time spend on the Internet more than men
In General, Newspapers like the New York Times and Guardian will become a niche publication for the educated and the wealthy, and the majority of readers will receive information in machine-gun mode from social networks. It will be superficial, sensational, emotionally overwhelmed by the content, the continuous flooding Yes hurricanes.published
P. S. And remember, only by changing their consumption — together we change the world! ©
Source: ideanomics.ru/articles/7321